Good question Rowan! I always imagined a group of marketing types in suits from the record company sitting down at a boardroom table, listening to the first minute or so of each song on the CD and picking the first single...

I wonder how it actually happens? And how much input the band has (if any)...

P.S. Good ideas all. I would have loved to see a video for the Seeker and, in the same vein, Moon and Tree.